"Creating" is one of the things that characterize an artist, but that term is rather ambiguous. We have the need to bring out what we have into our heart, our mind and our body in a different way. Sometimes people like our works and others don't, as well as we create works that are fantastic for everyone except us ourselves.
The problem raised in this post is that an artist also needs to eat. Based on the fact that everyone needs to pay their bills, rent, mortgage, food, etc., we find the great and terrible obstacle that must be faced by every artist and that is: earn a living with his/her art (it should be clarified that some artists have some styles and make works that are for the taste of almost all audiences, so these lines don't really involve them).
It is quite difficult to make a living with art, at least if we talk about the kind of art that comes out like a whirlwind of our interior and that makes us unique. As this is difficult, then we start working as commercial artists, making illustrations, drawings, pictures, photographs, among other things, that people in general consider nice or pleasant to have at home. People don't usually like to have a dramatic scene hanging on their wall, even when that scene speaks from inside, performs a social or internal criticism or establishes clarity to certain principles. Buyers prefer, in general, to see something that doesn't make them think too much and if it's so that has to take their thoughts to something positive, even if this is inconsequential in fact .
Then we have a great dilemma, we want to earn our living as artists with what produces our intellect and our spirit but we must adapt to the rules of consumption and "create" according to the buyers taste. Are we artists still doing this? Are we betraying ourselves? Is there a limit? Is there a balance between our artwork and our style and what we adapt to sell? Should we separate the type of work we make? I would say that depends on each case, but in general we should separate things.
We shouldn't change completely our style to fit with a fashion or a special buyer. It is our own style, the one we use to narrate and show our creations, the one that gives us an identity. We can't betray ourselves so much. So, how do we deal with it? Well..., let's continue working with our own and personal creations while creating a different line of works that we could call "commercial" but never let other people get confused. Otherwise, art itself is devalued and becomes a simple decoration product or a brand sale, among other things, but it isn't what it should be anymore: "a soul true expression".
I put myself as an example since criticism must begin at home. I have different lines of work, many ..., but I think that few of them really express art, even if some others can be considered like that for the rest of the world.
This is one of my commercial works, even this style can have some heart on it, but it is what it is:
And this is one of my paintings, perhaps it hasn't so much details as my commercial works but it comes from my soul:
So, what is important here is to separate concepts, areas and works. We have to be conscious about our changes and the reason that leads us to make one or other kind of work. We should not lie to ourselves, our commercial work can be wonderful and even performed with a perfect technique but it's not coming from the original fire that burned our heart when we started with art.
Nothing better for an artist (at least for those who aren't famous) than earn a living with commercial art but, please, never forget why you started in art, what took you there, what you felt when expressing yourself, in short, do not lose your identity and the way to yourself.
